In 2015 and 2016 in partnership with SpraTX POW! WOW! became the official partner/producer of murals for the South x Southwest festival in Austin, Texas. Participating artists included: Rone, Tatiana Suarez, Kamea Hadar, Yoskay Yamamoto, Jeff Gress, Ana Maria, Meggs, Fafi, Esao Andrews, and Madsteez.